We are excited to share our latest project with ITO EN, Japan's top green tea brand by market share. We had the privilege of producing a global advertisement for their innovative new tea bags, specially designed for the international market.
These tea bags combine traditional sencha with herbal flavors and have been developed to create a beautiful green tea color when brewed. The packaging has also been refreshed, transitioning from a black design to a clean, modern white.
The commercial was shot in a Tokyo studio, featuring the international model, Jane. We aimed to capture how easily these tea bags can be integrated into daily life, resonating with audiences worldwide. The vibrant green tea color was a key focus in the color setting, ensuring it stood out beautifully on screen.
Our team handled everything in-house, from location scouting and storyboard creation to the entire concept development. We were fortunate to have Shota Fujii, a top graduate of AFI, Hollywood’s premier film school, as our director. His expertise brought a meticulous and visually stunning quality to the final product.
This new global ad for ITO EN is a celebration of both tradition and innovation, showcasing the unique charm of Japanese tea to the world. We hope you’ll enjoy watching it as much as we enjoyed creating it.
Comments